Last year I was lucky enough to be asked to help out with top secret project. Now the finished product has been delivered to the client, we are able to share the fruits of our labour.
One of my star clients, Bounce Books, had sealed a deal to create a coffee table book of the Socceroos' 2014 World Cup adventure. This book was created exclusively for the players and staff, documenting their journey through qualifying, training, their matches and behind the scenes in images. A job that turned out much bigger than originally imagined.
In WC2010, Bounce Books created a similar book for the Socceroos. Only last time, Bounce didn’t have as much access the team as they would have liked. For 2010 the challenge was to source enough great images for the book. Skip ahead to 2014 and this time Bounce hired Enzo Avagliano-Liuzzi to capture life of the players in World Cup mode, with full access. Due to the huge amount of photos that Enzo was able to capture, we had the opposite problem. Selecting the best for the final cut ended up being a mammoth task taking Bounce’s Neil Montagnana-Wallace 10's of hours… yes, no, yes, no, yes, yes, yes, no, no, no, no, yes, no… and on and on.
My part in all this was to take the book design concept, a monster USB drive of photos and start putting the artwork together. Lucky for me Rai, Bounce’s designer, had already started the book. She had created a great design concept and had already laid out the artwork for all of the qualifying matches. I took up the reins and started laying out the book from the teams arrival in Brazil.
Many training and game spreads later, 1000+ images, 183 hours (not including the Bounce guys) and the artwork for the book was finally ready to be printed. I almost feel like that I know the players. I’ve spent what can only be described as an unhealthy amount of time looking at these guys. I even walked past one of the goalies in Melbourne’s CBD and had to stop myself from going up to him and saying hello as if we were old buddies. I did sms the Bounce Books' team about it though.
What seemed like forever, the book finally arrived, in the ‘flesh’. Its so good to see something go from a flat InDesign document and turn into something solid and tangible. It can be quite scary. Questions whizz through your mind. Will it look any good? Will the photos print out okay?
The book was big. What a presence, and what a relief, it looks beautiful. Great work and congratulations goes out to the Bounce Books team, and thanks for letting me tag along for the adventure.